Online customer relationship management is now mandatory given that most consumers are fully accessible via online applications.  Pay per click advertising and paid campaigns on social media have become necessary marketing strategies for growing revenue.  As such, digital marketing firms have become prime players in the online ecosystem.  Firms that can drive high quality traffic to online storefronts are seeing an explosion in demand.  These businesses are becoming especially attractive to strategic buyers and private equity investors who lack digital marketing skillsets.  Our team has been especially active in this industry and understands how to provide proper M&A guidance for companies operating in this space.