This article was contributed by Jeff Lieber and his team from TurnKey Product Management, an Amazon consulting company. With over 12 years of Amazon experience, over 150K products sold, and over 8 figures in revenue made for our clients in the past year alone, we are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full-service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.
Let’s start by polling the audience… how many of you reading this sell your products online? How many of you sell your products online AND in stores? How many of you sell on just your own website? How many of you have more than one sales channel online? If you answered “yes” to the last question, you win! Ding ding ding! But even if you don’t sell on multiple channels yet, our hope is that you’ll feel compelled to expand after this article. Today, let’s talk about three myths brands believe about selling on multiple channels online.